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M8010-241 - IBM Enterprise Marketing Management Sales Mastery Test v1 - Dump Information

Vendor : IBM
Exam Code : M8010-241
Exam Name : IBM Enterprise Marketing Management Sales Mastery Test v1
Questions and Answers : 30 Q & A
Updated On : June 26, 2017
PDF Download Mirror : M8010-241 Brain Dump
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M8010-241 Questions and Answers

  1. Managers

  2. Executives

  3. Board of Directors

Answer: B


What is one of the main competitors for IBM’s EMM offerings in the marketplace?

  1. Teradata

  2. IndustryTrends

  3. OpenAnalytics

  4. NetTrends

Answer: A





Which of these business problems is one that an IBM EMM product solves?

  1. Database through-put

  2. Staffing requirements

  3. Event detection

  4. Sales forecasting

Answer: D


What can an IBM customer do with the Unica EMM solution?

  1. Marketers can plan, design, execute, measure, and analyze multi-wave, cross-channel, and highly personalized marketing campaigns.

  2. Marketers can rationalize marketing costs as associated to ROI value of their marketing campaigns.

  3. Marketers can create marketing adware that targets IBM customers automatically from the IBM marketing catalog.

  4. Marketers can create a list of select services that SOA application services will interact with in their marketing campaigns.

Answer: A





How does Coremetrics interact with other products?

  1. Coremetrics does not interact with other products.

  2. Coremetrics uses IBM middleware SaaS products to interact with other products.

  3. Coremetrics is a software service and can be called by other products.

  4. Coremetrics supports communication with other products using a shared data source.

Answer: C

Reference: http://publib.boulder.ibm.com/infocenter/wchelp/v7r0m0/index.jsp?topic=%2Fcom.ibm.co m merce.admin.doc%2Fconcepts%2Fcwnwebanalytics.htm



What is the main objective of the EMM solution for IBM customers?

  1. Power the success of every marketing organization with innovative technology solutions.

  2. Entertain new business prospects by adapting legacy systems.

  3. Increase content flow between IBM products allowing the customer to make IBM product purchase decisions.

  4. Decentralization of content in the marketplace.

Answer: A


What is one of the EMM offerings called that allows the customer to understand and

prospect behavior across all online channels?

  1. Transformation analytics

  2. Open media performance

  3. Channel performance

  4. Web and digital analytics

Answer: D


http://measure.coremetrics.com/corem/getform/reg/wp-driving-value-from-your- multichannel-data

IBM M8010-241 Exam (IBM Enterprise Marketing Management Sales Mastery Test v1) Detailed Information

M8010-241 Test Information / Examination Information

Number of questions : 30
Time allowed in minutes: 60
Required passing score : 76%
Languages : English

M8010-241 Objectives

Test M8010-241: IBM Enterprise Marketing Management Sales Mastery Test v1

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  • Overview- selected tab,
  • Objectives
  • Test preparation
  • Sample / Assessment Test
  • Section 1 - Characterize the Web Analytics, Marketing Automation Software Market and IBM's approach (17%)

    1. Describe the characteristics of the market for marketing automation software
    2. Characterize the target industries and customers
    3. Describe the business problems solved
    4. Articulate the positioning of IBM's Web Analytics and Enterprise Marketing Management offerings
    5. Identify top competitors in the market

    Section 2 - CMO Initiative (10%)

    1. Articulate how the CMO initiative encompass the changing role of Marketing
    2. Understand how Marketing is changing in light of today's available technology
    3. Identify the forces shaping how companies approach Marketing

    Section 3 - EMM Enterprise Software Suite (40%)

    1. Describe the Enterprise Suite offerings (Unica Campaign, Unica Detect, Unica Predictive Insight, Unica Leads, Unica Marketing Operations, NetInsight) and their value proposition
    2. Describe the business problems solved
    3. Understand key deployment scenarios and progression paths
    4. Characterize the target customers and the buyers with the customer enterprise
    5. Describe customer use scenarios
    6. Characterize the target industries and customers
    7. Differentiate and position IBM EMM solutions with other IBM offerings including SPSS, iLOG, WebSphere Commerce Precision Marketing, and Cognos

    Section 4 - EMM Software as a Service Offerings (30%)

    1. Describe IBM's software as a service and marketing optimization offerings (Unica NetInsight On Demand, Unica eMail Optimization, Unica MailboxIQ, Unica Marketing Operations On Demand, Unica eMessage, Pivotal Veracity, Web Analytics, Explore, LIVE Profile, Impression Attribution, AdTarget, LIVEmail, Intelligent Offer, Search Marketing, Social), their value proposition, and positioning
    2. Describe IBM's positioning of Coremetrics web analytics
    3. Describe the business problems solved by the EMM SaaS offerings
    4. Describe the marketing optimization bundled solutions sales strategies for personalization, advertising, and retargeting
    5. Describe the integration of Coremetrics web analytics with other IBM products
    6. Characterize the target customers (industry, enterprise size, decision makers, influencers)
    7. Characterize the target industries and customers

    Section 5 - Identify EMM Sales Resources (3%)

    1. Identify the sales tools and resources to identify, qualify, and progress customer deals


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